Happy Meal ads are usually full of starbursts and jingles. Watching one is like injecting artificial sweetener into your veins. When it came time to relaunch the brand in Australia, we were given the good blessing of McDonald's to push in a different direction. 1970s Sesame Street, Michel Gondry, and silly childhood fun were our inspirations.

Things I Learned During This Project: It takes about 70 man hours to create 30 seconds of stop motion.

Bronze, Silver at the London Internationals. Bronze at the Australian AWARD show.