Q: If you found a celebrity’s cell phone, would you look through it? A: Of course you would. For the mobile version of BK.com, we didn’t create a cut down micro site, we created a sneak peek into the life of burger world’s most notorious celebrity. Users could see all the usual corporate BK info, but they could also poke around the King’s private photos, videos, and voicemails. And as you browsed the site, texts from his favorite peeps would pop up.

Things I Learned During This Project: Making an iPhone website (as opposed to an iPhone app) means you don't have to wait for App Store approval.