Ever been in a bar listening to some drunk guy telling you what's wrong with a sports team? Or how the NCAA runs? I know I have. So it's lucky we created the Coke Zero Dept. of Fannovation. They've put out a call for NCAA fans to suggest ways to enhance the fan experience. Any and all ideas welcome. From the ridiculous to the realistic. The winner gets $10k.

Things I Learned During This Project: Crowd-sourcing works best when it's steered in a certain direction, rather than being left open-ended.