In addition to straight up brand communication, CP+B also does a load of product innovation. Duh is the brand that showcases all the prototype ideas cooked up by the agency. I was the lead creative on the duh brand, and also contributed a few examples of crowd-sourcing for department VP John Winsor’s upcoming book Flipped.

Things I Learned During This Project: The Product Department's 3D printer is unfortunately unable to duplicate $100 dollar bills.