Buell is a tiny motorcycle company based out of East Troy, Wisconsin. Their company ethos revolves around giving the finger to the Goliath-esque Japanese manufacturers. So when a Buell rider upstaged the Kawasakis and the Yamahas of the world to win the AMA Championship, the big guys got upset. Fittingly, we gave people this easy tear-out print ad. Fans could stick on the fridge. Haters could douse it in propane and set it ablaze. Win win.

We also did an accompanying banner ad in the same theme.

Things I Learned During This Project: Motorcycles with a split radiator vent at the front not only look good, but will cut through the air with greater efficiency.