To show how refined Burger King Spain’s new desserts were, we showed them next to one of Spain’s most antiquated, low-brow comedians: Chiquito. He's basically the Carrot Top of Spain, and is believed to have been considered funny for one brief week early in 1974. The Chiquito ads had a big impact, doubling Burger King dessert sales and even spawning a bizarre YouTube remix.

Lessons Learned During This Project:Writing for Spanish TV is doubly hard: Their spots are 20 seconds long, and their language adds syllables in translation.