Application downloads were on the rise but usage was dropping. Creating a magazine style tv guide seemed like a solution that allowed users to set preferences to what they like. Once the user chose their preferences the application matched them to what is currently playing. It also recommended shows that might be similar to the shows they chose. This created a exploratory style experience for the user and it also increases usage inside the application.
This was originally designed for iOS (iPad) we later decided to build it in HTML5. Additionally all of the typography used is from the google web font library!