MONTERREY, NUEVO LEÓN.
Neon luminary design for Camel.
In this collaboration with Savvy Studio, Los Contratistas tackled the creation of a tailor-made installation for the famous cigarette company, Camel, who are always on the lookout for new and interesting ways of presenting their products.
Using neon lights, photoluminescent vinyl and acrilics, the structure was divided in two parts: the neon light and the light-reflecting vinyl, which featured different but complementary designs. Seen as a whole, with its sporadic switching from light to neon and its unique graphics, the elicited reaction is one of wonder and curiosity.