Ana is a good friend of mine and she's a Yoga teacher and painter. She asked me to build a graphic identity for her, since she's starting on her own.

As for idealogical reasons, she was reluctant to publicize herself in a pretty straightforward way, so we decided to build design pieces that would look more art-like, filled with symbolism, rather than advertising oriented pieces.

For who does understand, the triangle represents the three Guna, while the pentagon represents the five Koshas, the octagon the eight Anga and, finally, the circle completes the cristal-like form, symbol of Purusha.

All measures are build upon numerology, with numbers like 11, 13 and 33.