serviceplan, Munich / serviceplan international, Hamburg
The all-new BMW X5 can deal with any challenge a driving surface can come up with. It is made for whatever nature could ask for. We let nature tell us directly, what it could ask for from the new BMW X5. We used real-natural-no-postproduction letters discovered in Death Valley, built out of the typical salt crusts and created the Death Valley messages. Each letter was marked with the exact geographical coordinates where it is located.