alipton@lipton360.com 917.684.6822 Resume

Just in time for the April 1st start of WrestleMania XXVIII, our team and WWE launched the new WWE.com. The digital overhaul finally gives this iconic company's...

Transmit Happiness Making The World Smile, One Coke At A Time. This idea was conceived for SapientNitro and Coca-Cola a year before GOOGLE PROJECT RE:BRIEF ...

THE CIGNA LIFE WALL creates an experience that recognizes that everyone has obstacles in their lives and that CIGNA is in your corner helping you overcome these...

Health Code Healthy Habits to Live By A conceptual multi-channel program of Information, Advice, Discounts and more to help consumers reach their goal of living a...

This Multi-channel campaign for Diesel Italy and zooppa.com is the next evolution of Be Stupid. It establishes Diesel as a holier than thou authority of fashion...

Mobile browser innovation projects explores the end to end shopper experience and strategy for conversion into the Sprint marketing cycle. Proprietary Apps +...

Inspired by the sonic hustle and bustle of New York City, I crafted an multi award-winning idea from original poetry created specifically for the Hugo Boss “Hugo...

This highly successful National outdoor, print and promotional campaign challenged the African American consumer segment to “Be Extraordinary”. Before this...

The Search Engine That Moves Business. Allows brokers to list their commercial properties and the public to search for them. Winner 2010 W3 Silver - Showcase.com...

Below you will find examples of various brand and marketing campaigns and communications that enriched the CoStar brand experience and grew customer relationships. ...

End to End customer experience developed for Chrysler Uconnect in order to facilitate process.

2010 Power Broker Award Winners Microsite. Interactive site where users can type in questions and have them answered by the most powerful broker....ever.

Red, Black, Gold and Blue. My journey with Johnnie Walker included print advertising, promotions, video, outdoor billboards, brochures, posters, websites,...

It’s nothing new that sex sells. But in Europe, you’re even allow to do it with erectile dysfunction medication.... and win awards for it. Winner 2008...