Ads
The One Real Piggy Bank- Raspadinha do Rio
Award:
Bronze Outdoor CANNES LIONS 2011
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Sedex Mundi
"You send (portuguese), It arrives (foreign language)."
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For a kid a toy is never just a toy - Rozenlandia Toys
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My Secret Valentine - Second Love
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Prêmio Amplificação 2012
Amplificação is a different award. Every year CD's from the main Rio de Janeiro's agencies are invited to write a radio spot to a selected NGO. They are all made by the same producer called "Silence" and judged by well known names of brazlian advertising.
To ask the Creative Directors to take part of the Amplificação Award we delivered a fake Bible to the best 25 of them. Inside of it they receive a personal website adress, where they can watch a Devil message enumerating the many evilness they did along their career, ending with a job proposal. After that a cartoon like Christ, explains everything with the campaign main tagline "You have been evil but you can still redeem yourself. Take part of this year Amplificação Award that will help the child for "Make a Wish" NGO.
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Nova Iguaçu F.C. - Niely
Niely, a huge beauty and hair style brand, had sponsored Nova Iguaçu Team for a bunch of years without having the opportunity to capitalize that, but when the team plays against Flamengo and Ronaldinho Gaúcho, we have the chance to change that.
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Clube do Futuro - CCRJ
1 "In a moment of great inspiration, an Englishman ate 36 cockroaches in just 1 minute. Record that remains unchanged. Yummy." Devote yourself only for what really matters. Join Future Club. The biggest competition for students dreaming about joining a agency's creative team.
2 "Just for spending time, once an Australian, crushed 40 watermelons with his face. Great record, big head." Devote yourself only for what really matters. Join Future Club. The biggest competition for students dreaming about joining a agency's creative team.
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Contemporany University
Different as a vocation
For you, what is to be different? For us it's to put in practice everything one's believe. It is to replace foreseeable choices with your own choices.
It is to learn from an early age that personal and professional development must stick together.
That's why we created a college unlike any other. A college that is born at one of the most beautiful city scenery and that aims to promote a generation of inspiring people. A college that values and stimulates art, besides having advanced and exclusive resources.
A college that is, just like you, different as a vocation.
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FindMyBloco
With the expressive raise in the number of carnival blocks in Rio, there’s been also a raise in the number of disoriented people about which carnival blocks to go and most importantly: the exact location of the chosen ones. Using the location GPS’ technology, the user will be able to find out where’s the carnival block’s sound car, in real time. This way, revelers won’t waste time looking for carnival blocks around the wrong streets and the citizen expecting to escape from revelry and traffic will know exactly which streets to avoid.
Beyond the real time location service, the app will also work as an agenda, where the revelers will be able to list the carnival blocks they intend to enjoy and receive both sound and visual reminders, moments before their beginning. While in the carnival block, users can check-in on facebook, foursquare and twitter, showing their location by disclosing the app’s hashtag #FINDMYBLOCO
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Túnel - Ministério das Cidades
Do not Drink and Drive / Do not Race
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Carnival 24h - MetroRio - Subway Company
1 "Beto, 13h of work per day. Metro Rio 24h. Nobody works more than us in the Carnival."
2 "Kelson, 11h of work per day. Metro Rio 24h. Nobody works more than us in the Carnival."
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Switch the Radio Station - Cultura Inglesa (English School)
Many international hits only achieve success in Brazil once a singer launches its Portuguese version. That happens because great part of the public do not speak English and therefore, cannot understand the original songs.
To show people that switching from one language to another is easier than it seems, Cultura Inglesa language school developed an intervention where listeners hearing music at a certain radio station were invited to interact with the radio programming, by changing the dial.
Award:
Bronze Outdoor CANNES LIONS 2011
...............................................................................................................................................................................................
Sedex Mundi
"You send (portuguese), It arrives (foreign language)."
...............................................................................................................................................................................................
For a kid a toy is never just a toy - Rozenlandia Toys
...............................................................................................................................................................................................
My Secret Valentine - Second Love
...............................................................................................................................................................................................
Prêmio Amplificação 2012
Amplificação is a different award. Every year CD's from the main Rio de Janeiro's agencies are invited to write a radio spot to a selected NGO. They are all made by the same producer called "Silence" and judged by well known names of brazlian advertising.
To ask the Creative Directors to take part of the Amplificação Award we delivered a fake Bible to the best 25 of them. Inside of it they receive a personal website adress, where they can watch a Devil message enumerating the many evilness they did along their career, ending with a job proposal. After that a cartoon like Christ, explains everything with the campaign main tagline "You have been evil but you can still redeem yourself. Take part of this year Amplificação Award that will help the child for "Make a Wish" NGO.
...............................................................................................................................................................................................
Nova Iguaçu F.C. - Niely
Niely, a huge beauty and hair style brand, had sponsored Nova Iguaçu Team for a bunch of years without having the opportunity to capitalize that, but when the team plays against Flamengo and Ronaldinho Gaúcho, we have the chance to change that.
...............................................................................................................................................................................................
Clube do Futuro - CCRJ
1 "In a moment of great inspiration, an Englishman ate 36 cockroaches in just 1 minute. Record that remains unchanged. Yummy." Devote yourself only for what really matters. Join Future Club. The biggest competition for students dreaming about joining a agency's creative team.
2 "Just for spending time, once an Australian, crushed 40 watermelons with his face. Great record, big head." Devote yourself only for what really matters. Join Future Club. The biggest competition for students dreaming about joining a agency's creative team.
...............................................................................................................................................................................................
Contemporany University
Different as a vocation
For you, what is to be different? For us it's to put in practice everything one's believe. It is to replace foreseeable choices with your own choices.
It is to learn from an early age that personal and professional development must stick together.
That's why we created a college unlike any other. A college that is born at one of the most beautiful city scenery and that aims to promote a generation of inspiring people. A college that values and stimulates art, besides having advanced and exclusive resources.
A college that is, just like you, different as a vocation.
...............................................................................................................................................................................................
FindMyBloco
{image 31 Carnival blocks are the biggest expression of Rio de Janeiro carnival. In 2011 5 million people went to the streets with almost 500 different carnival blocks.
With the expressive raise in the number of carnival blocks in Rio, there’s been also a raise in the number of disoriented people about which carnival blocks to go and most importantly: the exact location of the chosen ones. Using the location GPS’ technology, the user will be able to find out where’s the carnival block’s sound car, in real time. This way, revelers won’t waste time looking for carnival blocks around the wrong streets and the citizen expecting to escape from revelry and traffic will know exactly which streets to avoid.
Beyond the real time location service, the app will also work as an agenda, where the revelers will be able to list the carnival blocks they intend to enjoy and receive both sound and visual reminders, moments before their beginning. While in the carnival block, users can check-in on facebook, foursquare and twitter, showing their location by disclosing the app’s hashtag #FINDMYBLOCO
Features_
• Carnival Block’s Itinerary
• Sound and Visual Alert Before the Carnival Block’s Start
• Real Time Carnival Block’s Location
• Carnival Block’s Access Roads’ Traffic
• Service Guide
• Detailed Information of Each Carnival Blocks
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Túnel - Ministério das Cidades
Do not Drink and Drive / Do not Race
...............................................................................................................................................................................................
Carnival 24h - MetroRio - Subway Company
1 "Beto, 13h of work per day. Metro Rio 24h. Nobody works more than us in the Carnival."
2 "Kelson, 11h of work per day. Metro Rio 24h. Nobody works more than us in the Carnival."
...............................................................................................................................................................................................
Switch the Radio Station - Cultura Inglesa (English School)
Many international hits only achieve success in Brazil once a singer launches its Portuguese version. That happens because great part of the public do not speak English and therefore, cannot understand the original songs.
To show people that switching from one language to another is easier than it seems, Cultura Inglesa language school developed an intervention where listeners hearing music at a certain radio station were invited to interact with the radio programming, by changing the dial.
