GRAACC - Donate Your Website 
GRAACC offers free treatment to children and adolescents with cancer. And in order to continue its work, GRAACC needs to raise donations. But how? By inviting...
art direction, concept 
Ades - Flavours of Life 
Website created for new global Ades brand campaign that is a total integration of social media and taglines.
concept, art direction 
Nova Schin - Brazilian F1 GP 
An action performed solely for Brazilian F1 GP. With the Nova Schin being an official sponsor of the event, tickets were given to consumers who hammered out the...
art direction, concept 
About Me 
I have a special passion for advertising and i've been working with art direction on agencies since 2003. I believe on innovate ideas to always try to overcome...
Luiz Gimenes (Libra) 
Reckitt Benckiser - Veet 
One of the Key Visual created for new global campaign Veet wax. (developing) As an example a double page magazine ad
art direction 
Dulux - Paint Pod 
Banner created to launch of the new Paint Pod Compact in London
concept, art direction 
Hershey's 
Campaign designed to reposition the brand in the Brazilian market. In this part of the site the user is consulted with Dr. Hershey's. At the end of the questions...
concept, art direction 
Schincariol - Glacial Beer 
Website created for Glacial Beer of Schincariol group. The campaign's concept is to narrate a simple barbecue like a soccer game. For this they were called two...
concept, art direction 
Reckitt Benckiser - Finish  
In partnership with the brand Brastemp, site created to promote the comic episodes about the everyday drama of a young couple. People can vote on the subject of the...
concept, art direction 
Euro RSCG 4D - iPad App 
iPad App created for Euro RSCG 4D Brazil that has the function of give notes to whatever you want.
 
Euro RSCG 4D - Iphone App 
iPhone App created for Euro RSCG 4D Brazil has the function of like and dislike to be used casually
concept, art direction 
Euro RSCG - GLM 
Layouts created for the 2011 Global Leadership Meeting held in Dubai. iPad background images iPad stickers iPhone background images Twitter background...
 
Nova Schin - Website 
Nova Schin beer website created for the launch of the 2010 campaign.
art direction, concept 
Pizza Hut - Cream Cheese 
Hot site created for the new menu of products made with Philadelphia cream cheese.
art direction 
Reckitt Benckiser - SBP 
Hot site created to promote "satisfaction guaranteed" sales tv commercial.
art direction 
Schering-Plough - Claritin 
New website for Claritin (10mg loratodina) that contains Radar Allergy tool (mapping via google maps of the areas with higher and lower rate of causing allergy in a...
concept, art direction 
GRAACC - Sympathetic Pixel 
An action realized exclusevely on social networks got 3500 blogs to donate a space of 10 x 10 pixels - the Sympathetic Pixel. Everybody has something to offer,...
art direction 
Kraft - Belvita Website 
Site created for the launch of the cookie Belvita in Brazil. The purpose of the site was to show the user what is the profile of him in the morning through some...
art direction, concept 
GRAACC - Coin 
As soon as the user donates the money, a video shows the path of a coin that shows where the money is aplied, such as: electricity bills and hospital eletronic...
art direction, concept 
Hellmann's - Sua Hellmann's 
Your Hellmann´s campaign created a great impact interaction with its audience. The proposition: a site produced in video and the anagliph tecnology. Awards: CCSP...
art direction, concept 
Ades - Ades Nutrikids 
The website taught children to create toys using AdeS boxes. Not only it showed virtual toys in 3D, but explained the importance of recycling. All content was...
art direction, concept 
Reckitt B. - Veet Suprem'Essence 
Website created for launching the new line of Veet Suprem'Essence waxes.
art direction, concept 
Banco Real - Quer Apostar? 
The campaign was based on the premiss that young people, despite of their crazy behavior, deserve the support to become responsible adults. The website brought...
art direction 
Ogilvy Brasil - Being More David 
The all new Ogilvy Brasil website explores a unique differential: it´s founder and his multiple facets. David was a copywriter, a chef, a door to door salesman and...
art direction, concept 
GRAACC - Money Bills 
GRAACC is a NGO that tries to guarantee the best possible treatment for children and adolescents with cancer. The banner shows how much your money is worth in the...
art direction, concept 
Milan Junior Camp - Minecamp 
Surveys showed that the first impression parents had about Milan Junior Camp was unfavorable due to the prices of their packages. To minimize this, the piece showed...
art direction, concept 
Motorola - MotoGuitar 
The cocept "Let the rokr take you there" was explored showing that everything gets more interesting with real music, wether it is a online game or people´s daily...
art direction, concept 
Toyota - New Hilux 
Before its official release, Toyota airs a month long teaser website. The user is invited to find a perfect Hilux to his lifestyle. After revealing the perfect...
art direction, concept 
Dove - Original Deodorant 
The piece shows in an interactive and unusual way the main benefit of Dove Deodorant. The user can blow the petals using the computer´s microphone to find out what...
art direction, concept 
Montilla - Aquaplay 
The popular game released in the 80´s is back in a virtual version. The banner warns people about the danger of drunk driving.
art direction, concept 
Bayer - Yaz Video and Website 
Lançamento do novo contraceptivo da Bayer que previne os sintomas da TPM. Conteúdo traz cuidados com a alimentação, dicas de beleza e outras informações sobre...
art direction, concept 
Intimus - Look Comentado 
Ação no site de Intimus em que as usuárias enviam fotos de um visual que já usaram ou pretendiam usar. As selecionadas por Intimus recebem dicas e comentários...
art direction