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Cultural Heritage, Concept Development, Interaction Design, User Studies, UX, Design, Teaching & Events


Currently I am working at the Danish Broadcasting Corperation (Cultural Heritage Project/Kulturarvsprojektet). Previously I worked for Rem Koolhaas’ Office for Metropolitan Architecture in New York, Sandrew Metronome Film Distribution in Copenhagen and as a Teaching Assistant at IT University of Copenhagen. I always try to have some projects on the side such as music events. website design and consulting.

In 2011 I graduated from Digital Design and Communication at the IT University of Copenhagen writing a master thesis on Digitising Cultural Heritage, but I have a very diverse background, and I think this is the reason why my forces tend to be conceptual thinking, strategies, creative development and, as far as my talent goes, the technical aspects. In my work I prefer to embrace everything from the business strategy to creative thinking through a practical as well as theoretical approach.

Hopefully you will look around and see all my projects and ideas, but if you like to know more about me and my interests, please follow me on Twitter or send me an email at mlsm@itu.dk.
New Media Days 10, 9. - 10. November 2010, Tap1

New Media Days is a conference that every year invites 800 leaders of the media industry to a to day insight in the development of media. It is a meeting place for people from both the new and traditional media industry that tries to provoke visionary thinking and networking within a broad range of industries including film, game, IT and advertising. The conference is created by the organisations FDIM (Foreningen af Danske Interaktive Medier), DDF (Danske Dagblades Forening), FDIH (Foreningen for Distance- og Internethandel), MEDIERNE (Danske Mediers Forum) and DR (Danmarks Radio).

The organisations wanted to change the conference, because the users demanded more new, provoking content and a more edgy conference. I was asked to look at the evaluations from the previous years and create different user types. The result was 13 different user types that we developed into personas, in order to understand the guests needs and behaviour.

Beside the users studies and research for the new strategy I was involved in the implementation as well as project- & speaker coordinator covering everything from design to practical organising as well as doing graphics for the web and newsletter.


Photos by New Media Days / Peter Erichsen


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MA Thesis: Exploring Cultural Heritage and Value creation - A Case Study of DR’s Cultural Heritage Project

Written by Tobias Golodnoff / Miriam Lerkenfeld

The objective of the research is to give a theoretical understanding of the value created when digitising a cultural heritage.

This research is grounded in a case study of the Danish Broadcasting Corporation’s Cultural Heritage Project. The project deals with the digitisation of an analogue radio and television collection of more than 500.000 hours of content, and with the work being done after digitisation ensuring archive content in collaboration with other public cultural institutions and the research community becomes available to the public. The project group is an inter-organisational team combining expertise from many places within the organisation.

When establishing a project of this kind, some aspects have significance on the value creation. Findings are, that flexibility is key, and hence, the use of resources within the budget should not be too specific, because it is unpredictable where cost can be cut, or where extra resources will be needed. Also, a scanning process is essential for defining the objectives of future tasks, and focus should not be to solve one problem, but exploring challenges that can be useful for different scenarios.

In addition, findings are that collaboration is a good tool for diffusing digitised cultural heritage, and these collaborations should have a variable, decentralised structure, in order to facilitate different needs and objectives. Another emphasis should be put on the openness towards collaboration partners, so shared value can be created and utilised - benefiting not just the organisations, but society in general. Conclusively, the overall goal when digitising the cultural heritage is always to make it accessible for the users. The conclusion leads to four principle guidelines which are: use is value, transparent boxes, open source collective, flexible frameworks, and project economy.



Finally, a vision is presented, a society where public service is substituted for public resources, constructing a all-encompassing cultural production system with fluid borders and autonomous projects based on a set of clearly defined objectives.

Open publication - Free publishing - More innovation
An Rhetorical Exploration of a Video Community Vimeo, IT University of Copenhagen, June 2010
Co-written with Louise Torntoft Jensen

This paper is a rhetorical exploration of Vimeo; a videosharingwebsite seeking to engage and involve people from creative environments within the field of film and video production.
By analyzing the means of rhetorical persuasion build into the interface of the platform, we discuss how interactivity encourage users to contribute to the platform and join the social network.
Rhetorically the case is of particular interest because Vimeo has an innovative take on spurring original, self-produced content. We focus on their use of aesthetics, the interactivity of the interface, and the way in which both of these aspects support the vibrant community evolving around the digital platform. A key point being that the construction of ethos, is an ongoing and collaborative process requiring both the users and the platform: both interchangeably play the role of rhetor and auditor.
Additionally, we discuss how attempts are made to reestablish a sense of authorship in an otherwise authorless environment.

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The concept, the Mobile Jazz Guide, introduces a digital strategy that aims at increasing the accessibility of a Jazz Festival for young potential users. By launching mobile digital media as new navigation tools for accessing the festival program the service provides easy access to information about relevant upcoming jazz concerts. By including a new target audience in our focus, our !ndings indicate a potential for increasing the share of participants taking part in the festival. The target group in our focus consists of young people who have no or very little previous experience with the jazz genre or Jazz Festival.

We have addressed some of the obstacles related to the modest engagement of this group. Despite a genuine interest in keeping updated when it comes to cultural events in Copenhagen they find it hard to overview the many options in the program. The Mobile Jazz Guide attempts overcoming this challenge. To take advantage of the Mobile Jazz Guide all you need to do is follow three easy steps.

Visit the website www.jazzfestival.dk to submit your preferences according to price, neighbourhood and genre

At any time and at any location during the Jazz Festival you can send a textmessage containing "JAZZ" 1220.

Shortly you will receive upcoming concert recommendations based on your own previous preferences at the website

Collaboration with: Maja Falkenberg, Louise Torntoft, Morten Bech & Søren Vibjerg


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Co-written with Sam Dunne
EuroITV 2010 - 8th European Conference on Interactive TV and Video


The amount of information is increasing, though no one seems to be able to answer the question of, how the information should be archived to be beneficial in the future?

Recently, there has been an increasing amount of digital archiving projects. Among these, national broadcasting organisations have begun offering digital content free to the public. Given the financial cost and legal practices such as copyright, digitalisation has been discussed and addressed from various angles, still organisations don’t appear to focus on the users end of the process.

The paper explores the relevance of cultural content in relation to information overload and perpetual content creation and how this can become valuable to online users. We introduce ideas for distributing large sums of qualitative data to the public. Furthermore, we discuss methods of making information accessible and useful in public service context. The concept offers suggestions for creating user inspired digital archives, and calls for innovation in the standards of digital archiving.

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