Expandable banners where the user can customize a Lexus IS, download wallpapers of the car they have customized and book a test drive. The campaign is also supported by e-mails and standard banners.

Result: An average of 600000 impressions per takeover on a daily basis and the client depleting their stock before the end of the campaign.

Client: Lexus
Agency: Kitcatt Nohr
Role: Art Director, Designer and Flash Animator

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