As a creative thinker I'm active in finding new ideas and solutions and get kicks when I can make things happen. What has helped me, as a Copy, is that I have a strong marketing background: I understand the big picture from creating ideas to concepting and planning integrated campaigns including all kinds of medias – the more traditional ones as well as the digital ones. (For me they have never been two separate things anyway.) Besides advertising, I'm into writing (short stories, scripts, lyrics and poems), arts, reading, music and running.