SEMPER
Semper launched in Finland the "Round the clock" baby food product family. The product range
had been developed to support the child's nutritional needs throughout the whole day. The launching campaign's aim was to communicate food products' impact on creating a balanced day and night rhythm for the infant. The target group, naturally, were parents of small children.
The campaign included a print ad, a direct mail, a poster, a brochure and an Internet site.The direct mail consisted of a letter, the brochure and the poster. On the other side of the poster was a poem game the parents could play with their children. The product information and the poem game were also available in the campaign's Internet site, along with a quiz concerning nutrition of a small child.
THE CAMPAIGN SITE:
http://loader.eurorscg.fi/partner/semper/aamustailtaan/
THE POSTER
THE CAMPAIGN SITE'S MAIN PAGE
THE CAMPAIGN SITE'S PRODUCT INFORMATION
THE CAMPAIGN SITE'S POEM GAME
had been developed to support the child's nutritional needs throughout the whole day. The launching campaign's aim was to communicate food products' impact on creating a balanced day and night rhythm for the infant. The target group, naturally, were parents of small children.
The campaign included a print ad, a direct mail, a poster, a brochure and an Internet site.The direct mail consisted of a letter, the brochure and the poster. On the other side of the poster was a poem game the parents could play with their children. The product information and the poem game were also available in the campaign's Internet site, along with a quiz concerning nutrition of a small child.
THE CAMPAIGN SITE:
http://loader.eurorscg.fi/partner/semper/aamustailtaan/
THE POSTER
THE CAMPAIGN SITE'S MAIN PAGE
THE CAMPAIGN SITE'S PRODUCT INFORMATION
THE CAMPAIGN SITE'S POEM GAME