Running on
Cargo
{CV}
{Exhibitions & Press}
{Interactive} Web Design
{Volunteer Project}
{Archive}
{About} Laura Scherling
Following
(3)
{Web} The New School Information Technology
I redesigned The New School Information Technology site in collaboration with The New School's art director, Ed Pusz and web developer Adrien Goulet. This site is...
web design
,
IT
,
isotope
{Print} The Feminine Mystique at 50
Betty Friedan's feminist masterwork The Feminine Mystique turns 50 this year. To celebrate, The New School is co-hosting a symposium curated by our alum on its...
Betty Friedan
,
feminist
,
The New School
{Swag} Parsons The New School for Design
BAGGU bags are sustainable and designed to minimize material waste. They are assembled from one continuous piece of material, with the cut out portion used for...
bag
,
folder
,
baggu
Interaction Design and Children 2013
I designed this site in collaboration with New School faculty member Nitin Sawhney and web developer/designer Dan Selden. For this redesign we kept in mind IDC's ...
the new school
,
sesame workshop
,
IDC
GreenspaceNYC Play City/Play Forum
The Play Forum play-city.greenspacenyc.org/ GREENSPACENYC is pleased to introduce the Play Forum—- a collaborative project to explore how we can better...
mapping
,
community
,
participatory
GreenspaceNYC
GreenspaceNYCdevelops, hosts, and curates participatory events, classes, and workshops about sustainability that run the gamut from art-making & sustainable...
workshops
,
hands-on
,
participatory
Eugene Lang The New School For Liberal Arts
lang
,
the new school
,
urban
{Swag} Barnes and Noble / The New School /Parsons
Redesigned the Barnes and Noble retail assortment plan. This is a work-in-progress. I lead the design and client relations for this project in collaboration with...
drinkware
,
bags
,
tshirts
#searchunderoccupy
#searchunderoccupy is a participatory initiative that explores the implications and ambiguities of Occupy Wall Street as a “living archive.” Occupy Wall...
occupy wall street
,
parsons
,
new school for public engagement
Parsons Undergraduate Search Piece
Parsons
,
UG
,
The New School
{Swag} School of Language Learning & Teaching
For this bag design I incorporated a range of diacritical marks into a pattern. I selected bright, high contrast colors.
The New School
,
tote
,
diacritical
#OccupyData Hackathon 2012-2013
Following the success of nationally-coordinated OccupyData Hackathons in November and March, a group of New-York—based Occupy Data hackers will be creating a...
occupy
,
data
,
hackathon
Faith
Faith is a short film shot in the style of a modern day film noir. This short film was a shot on a red camera and edited with FCP. It was a thesis film and...
film
,
short
,
noir
The New School for Drama, 2012-2013 Series
Drama
,
New School
,
2013
Parsons Paris Guide
Parsons The New School for Design
,
SPACE
,
Parsons
Thematic Interdisciplinary Programs (TIPS) Brochure
This combination brochure/poster promotes interdisciplinary undergraduate programs at The New School. This piece was intended to quickly convey, in a...
urban studies
,
urban design
,
civic engagement
The New School for Drama, 2011-2012 Series
The New School for Drama is a rigorous, collaborative conservatory program for theater artists leading to the master of fine arts degree in acting, directing, or...
the new school for drama
,
theater
Student Orientation @ The New School
welcome weekend
,
the new school
Los Campesinos! Romance is Boring
In January of 2010 I art directed this music video for the band Los Campesinos! (director Alex de Campi). Watch the music video here. Read the Stereogum...
music video
,
indy
,
LC!
The Critical Gift of Design
Parsons
,
conference
,
black
Motion Graphics Reel
My motion graphics real consists of graphics produced in After Effects, design for stop animation, and cell animation. Please watch the reel on Blip here.
design
,
animation
,
after effects
Parsons Pre-College Academy
Torso Baby
In 2010 I art directed the short film Torso Baby. TorsoBaby: the headless, sexless, limbless revolution in childcare. All the love and affection and none of the...
set design
,
film
,
columbia university
Parsons Summer Intensive Studies {NY and Paris}
Parsons
,
SPACE. Paris
,
New York
{Photo Selects} Travel, Ethnographic, Daily Life
A collection of photography from trips taken with my partner, Laurence. Here are some selects from what I've taken. See the rest of our travels here
brooklyn
,
cape town
,
new york
Revitalize Detroit; a photo blog
Revitalize Detroit is a conversation between people rebuilding Detroit’s communities. I recently took a trip to Detroit and created this photo blog. Visit the...
detroit
,
revitalization
,
graduate studies
{Installation} Autobiography
I created a graphic representation of my childhood, teenage years, and early adult life through a series of graphic posters, notecards, and slip cases. The panels...
Art Institute
,
gallery
,
exhibition
World AIDS Day: Report Card
Housing Works
,
DC
,
AIDS
Steve Reich CD Box-set Prototype
cds
,
reich
,
prototype
New York Department of Environmental Conservation
spec
,
proposal
,
SVA
Albert Camus Trilogy of Books
SVA
,
portfolio
AIGA and Triboro Design's Not For Sale
This is a joint project between Triboro Design and the AIGA/NY Mentoring Program. My mentee Sadia Rahman and I created a poster about the loss of identity. Not...
AIGA mentoring
,
poster
,
exhibition
Alphabet block set
This was assigned as part of a year long course by Julia Hoffman, my mentor. I studied under Julia at Pentagram. The block set was designed to accommodate 5...
SVA
,
portfolio
Cotton vs. Carrots: Gross Inequities and Unhealthy Choices in Farm Bill Spending
The graphic compares the money given in subsidies to eight cotton farms in California to that spent on the Fresh Fruit and Vegetable Program supplying snacks to...
food tech connect
,
farm bill
,
environmental working group
For Jan Tschichold {Mixed Media}
sva
,
reuse
,
paper bag
GenArt: Fresh Faces in Fashion
In 2009 I designed the ad campaign for Gen Art's Fresh Faces in Fashion. Ads were published online and in print for New York Magazine, Chicago Magazine, and the LA...
fashion
,
GenArt
,
debut