Running on Cargo
{CV}
{Exhibitions & Press}
{Interactive} Web Design
{Volunteer Project}
{Archive}
{About} Laura Scherling
Following (3)
{Web} The New School Information Technology 
I redesigned The New School Information Technology site in collaboration with The New School's art director, Ed Pusz and web developer Adrien Goulet. This site is...
web design, IT, isotope 
{Print} The Feminine Mystique at 50 
Betty Friedan's feminist masterwork The Feminine Mystique turns 50 this year. To celebrate, The New School is co-hosting a symposium curated by our alum on its...
Betty Friedan, feminist, The New School 
{Swag} Parsons The New School for Design 
BAGGU bags are sustainable and designed to minimize material waste. They are assembled from one continuous piece of material, with the cut out portion used for...
bag, folder, baggu 
Interaction Design and Children 2013 
I designed this site in collaboration with New School faculty member Nitin Sawhney and web developer/designer Dan Selden. For this redesign we kept in mind IDC's ...
the new school, sesame workshop, IDC 
GreenspaceNYC Play City/Play Forum 
The Play Forum play-city.greenspacenyc.org/ GREENSPACENYC is pleased to introduce the Play Forum—- a collaborative project to explore how we can better...
mapping, community, participatory 
GreenspaceNYC 
GreenspaceNYCdevelops, hosts, and curates participatory events, classes, and workshops about sustainability that run the gamut from art-making & sustainable...
workshops, hands-on, participatory 
Eugene Lang The New School For Liberal Arts 
lang, the new school, urban 
{Swag} Barnes and Noble / The New School /Parsons 
Redesigned the Barnes and Noble retail assortment plan. This is a work-in-progress. I lead the design and client relations for this project in collaboration with...
drinkware, bags, tshirts 
#searchunderoccupy 
#searchunderoccupy is a participatory initiative that explores the implications and ambiguities of Occupy Wall Street as a “living archive.” Occupy Wall...
occupy wall street, parsons, new school for public engagement 
Parsons Undergraduate Search Piece 
Parsons, UG, The New School 
{Swag} School of Language Learning & Teaching 
For this bag design I incorporated a range of diacritical marks into a pattern. I selected bright, high contrast colors.
The New School, tote, diacritical 
#OccupyData Hackathon 2012-2013 
Following the success of nationally-coordinated OccupyData Hackathons in November and March, a group of New-York—based Occupy Data hackers will be creating a...
occupy, data, hackathon 
Faith 
Faith is a short film shot in the style of a modern day film noir. This short film was a shot on a red camera and edited with FCP. It was a thesis film and...
film, short, noir 
The New School for Drama, 2012-2013 Series 
Drama, New School, 2013 
Parsons Paris Guide 
Parsons The New School for Design, SPACE, Parsons 
Thematic Interdisciplinary Programs (TIPS) Brochure 
This combination brochure/poster promotes interdisciplinary undergraduate programs at The New School. This piece was intended to quickly convey, in a...
urban studies, urban design, civic engagement 
The New School for Drama, 2011-2012 Series 
The New School for Drama is a rigorous, collaborative conservatory program for theater artists leading to the master of fine arts degree in acting, directing, or...
the new school for drama, theater 
Student Orientation @ The New School 
welcome weekend, the new school 
Los Campesinos! Romance is Boring 
In January of 2010 I art directed this music video for the band Los Campesinos! (director Alex de Campi). Watch the music video here. Read the Stereogum...
music video, indy, LC! 
The Critical Gift of Design 
Parsons, conference, black 
Motion Graphics Reel 
My motion graphics real consists of graphics produced in After Effects, design for stop animation, and cell animation. Please watch the reel on Blip here.
design, animation, after effects 
Parsons Pre-College Academy 
 
Torso Baby 
In 2010 I art directed the short film Torso Baby. TorsoBaby: the headless, sexless, limbless revolution in childcare. All the love and affection and none of the...
set design, film, columbia university 
Parsons Summer Intensive Studies {NY and Paris} 
Parsons, SPACE. Paris, New York 
{Photo Selects} Travel, Ethnographic, Daily Life 
A collection of photography from trips taken with my partner, Laurence. Here are some selects from what I've taken. See the rest of our travels here
brooklyn, cape town, new york 
Revitalize Detroit; a photo blog 
Revitalize Detroit is a conversation between people rebuilding Detroit’s communities. I recently took a trip to Detroit and created this photo blog. Visit the...
detroit, revitalization, graduate studies 
{Installation} Autobiography 
I created a graphic representation of my childhood, teenage years, and early adult life through a series of graphic posters, notecards, and slip cases. The panels...
Art Institute, gallery, exhibition 
World AIDS Day: Report Card 
Housing Works, DC, AIDS 
Steve Reich CD Box-set Prototype 
cds, reich, prototype 
New York Department of Environmental Conservation  
spec, proposal, SVA 
Albert Camus Trilogy of Books 
SVA, portfolio 
AIGA and Triboro Design's Not For Sale  
This is a joint project between Triboro Design and the AIGA/NY Mentoring Program. My mentee Sadia Rahman and I created a poster about the loss of identity. Not...
AIGA mentoring, poster, exhibition 
Alphabet block set 
This was assigned as part of a year long course by Julia Hoffman, my mentor. I studied under Julia at Pentagram. The block set was designed to accommodate 5...
SVA, portfolio 
Cotton vs. Carrots: Gross Inequities and Unhealthy Choices in Farm Bill Spending 
The graphic compares the money given in subsidies to eight cotton farms in California to that spent on the Fresh Fruit and Vegetable Program supplying snacks to...
food tech connect, farm bill, environmental working group 
For Jan Tschichold {Mixed Media} 
sva, reuse, paper bag 
GenArt: Fresh Faces in Fashion 
In 2009 I designed the ad campaign for Gen Art's Fresh Faces in Fashion. Ads were published online and in print for New York Magazine, Chicago Magazine, and the LA...
fashion, GenArt, debut