Yahoo! Penalty Shootout
Yahoo! wanted to position themselves as the main entry point for online content for the World Cup and asked us to help them with that challenge. We created a real-time, multi-player penalty shoot out game to engage football fans around the globe.

The game was played by 2.1 million people world wide, the campaign generated 16 million social media impressions. 11.6 million minutes were spent on the game world wide and the Yahoo! World Cup landing page had 60 million visits.

Agency:Sapient Nitro Role:Associate Creative Director Production:Tool