Levi's Spring 2009 Refresh
I worked with a team to create the new look and feel for the 2009 Spring update of levi.com.
The challenge was to transition from holiday into the new Spring photography and typography. Levi's traditionally has a fairly small color palette of red, gray, and black. We introduced the blue Ziggurat typeface to bring in a fresh feel and tie into the sky & water of the POS photography.
The challenge was to transition from holiday into the new Spring photography and typography. Levi's traditionally has a fairly small color palette of red, gray, and black. We introduced the blue Ziggurat typeface to bring in a fresh feel and tie into the sky & water of the POS photography.