Marc Jacobs Bang
Poke. Tag. Like. Why not Bang?
To celebrate the launch of his men's fragrance Bang, Marc Jacobs launched a Facebook game allowing players to "bang" each other on the site for the chance to win great prizes.
Just like in real life, banging on Facebook proved to be quite popular, with players garnering extra points for banging after midnight or banging someone from a foreign country. Unlike real life, there was very little judgement, although Women's Wear Daily did judge the effort a 2010 Beauty Biz Award winner for Best Executed Launch.
The Marc Jacobs Bang website:
To celebrate the launch of his men's fragrance Bang, Marc Jacobs launched a Facebook game allowing players to "bang" each other on the site for the chance to win great prizes.
Just like in real life, banging on Facebook proved to be quite popular, with players garnering extra points for banging after midnight or banging someone from a foreign country. Unlike real life, there was very little judgement, although Women's Wear Daily did judge the effort a 2010 Beauty Biz Award winner for Best Executed Launch.
The Marc Jacobs Bang website: