social media campaign
Yes or No? Dutch social network site Hyves (Dutch Facebook) recruited 25.000 organ donors with an online campaign for the Dutch Transplantation Foundation.
The Hyves gadget is an extension of the national campaign called ‘Yes or No’. It reached out to the almost ten million users of Hyves asking them if they would save the life of a loved one.
Silver spin award
Read about it on Adweek
