Marketing Magazine's Agency of the Year Awards Singapore 2013 • Best Use of Online In Singapore, Heineken is a premium beer that commands a premium...

Challenge: Engage the youth to create social buzz for The Originals MEGA, a line of sneakers that have large functional soles, which give the impression of...

The glamourous F1 lifestyle. Craved by many. Experienced by few. That is until now. Our task was to bring our online crowd closer to all the action. So we...

Ten years ago, the Singapore Flyer, Marina Bay Sands, the ArtScience Museum and Gardens by the Bay did not exist. In 2002, the Esplanade – Theatres on the Bay...

Insight: The parties of today were no longer cutting it. Consumers were on the lookout for something that was unique in concept and location. This served as an...

Jet Black is strictly by invitation only, and lucky attendees will not only be able to party with an A-list crowd to performances by an international lineup of...

8 cylinders when you need it. 4 cylinders when you don't. The Audi S line. Now with cylinder on demand technology.

Clio Awards 2012 • 1 Bronze (Print: Public Service – Campaign) Singapore Creative Circle Awards 2012 • 1 Best of Show (Print: Public Service, Charity &...

D&AD 2012 • 1 In-book (Illustration for Advertising – Single) Clio Awards 2012 • 1 Bronze (Design: Posters) Adfest 2012 • 1 Gold (Print Craft Lotus:...

MediaCorp Singapore 2010 • Young Creatives Competition We had to demonstrate how effective a simple donation is in preventing the lives of disaster victims...

MediaCorp Singapore 2011 • Young Creatives Competition To raise awareness on the illegal sex trade of young women in Southeast Asia, we interviewed an actual...

Spikes Asia 2009 • Singapore Representative in Young Spikes Competition Introducing – The Big Bid. A tool that puts the sponsorship of...

MediaCorp Singapore 2009 • Finalist in Young Creatives Competition To raise awareness on endangered seafood, we created "warning" labels for seafood, pasting...

HIV/AIDS. A touchy subject to touch on when talking to the youth. So we created Singapore's first-ever World AIDS Day concert, and got their idols – local bands...

Provocative yet compelling. We leveraged on Qur'anic verses to remind fathers to give up smoking during the holy month of Ramadan.

The holy month of Ramadan served as an opportunity to remind fathers of their responsibilities towards their families. And not to fall victim to their habits.

Financial downturn or not, HIV/AIDS seemed to be the only instrument on a bull run. Our target audience were white-collar males. And our idea was centred on...

Pitch-Winning Concept To educate the blue-collar crowd who frequent karaoke pubs on the risk of contracting HIV/AIDS due to illicit sexual activity, we...

Pitch Concept If you can't get the youth to stop spending on cigarettes, get them to start hating them. It was time to engage the youth to live a life of...

Pitch Concept Like sticky girlfriends, cigarettes will cling on to you whenever, wherever.

If there’s one thing Singapore is known for, it’s human capital. An integration of smart, savvy thinkers from around the globe, the talent pool in Singapore...

How do you sell Singapore as a place for global talent to work and thrive? By getting global talent who are working there to sell it.

Effie Singapore 2011 • 1 Gold (Non-Profit / Pro-Bono / Public Service) In a world where the only good news is bad news, it was time to take action...

Instead of asking potential recruits what they could do for the Air Force, we showed how the Air Force could shape them.

The economy was uncertain. But one thing was for sure: shoppers were looking out for the best bargains in town to keep up with their spending habits. So we...

The classic needle and thread become a lot slower, especially when you've got Bostik's new and "faster" fabric glue.

One Show 2012 • 1 Merit (Newspaper / Full Page or Spread – Single) Adfest 2012 • 1 Silver (Press Lotus: Single for Best of Retail) • 1 Silver (Press...

AWARD Award 2011 • 1 Bronze (Posters & Outdoor: Outdoor, campaign 24-sheet and 6-sheet poster) "It's a boring product. Make it look sex-citing," we were told....

Adfest 2010 • 1 Bronze (Film Lotus: Internet Film) • 1 Bronze (New Director Lotus: Viral Spot) Contrary to popular belief, in today's digital era...

Effie Singapore 2010 • 1 Silver (Transportation) How do you raise awareness for a budget airline without raising its advertising budget? You do a "budget"...