Copenhagen Cards
Course: Service Design
Visiting Faculty: Lavrans Løvlie, Anders Kjeseth Valdersnes and John Holager from live|work
Duration: 2 weeks
Team: Nuniza Coco, Jason (Homling) Hsu, Kevin Cannon
Role: User research, concept generation, treasure hunt prototyping, touchpoint design.
Copenhagen Cards was the result of a two week workshop in Service Design with Live|Work, a pioneering service design company based in Norway and the UK and DSB, the Danish state rail company.
In short, Copenhagen Cards is a city-wide treasure hunt. It is pitched as a way to promote the Rejsekort, which the Danish equivalent to the Oyster Card, a flexible RFID based travel card, and to make people aware of the new possibilities that it presents. The current plans for the Rejsekort are fairly moderate so we wanted to show DSB how it could be expanded to contain personal informatics and encourage more responsible travel.
This was only a 2 week project so we generated concepts through sketching & brainstorming in the first 2 days. Shown here is an early sketch of the clue cards.
We then engaged in some Experience Prototyping, by running some simple treasure hunts around the local area. This forced to test our concept and not just rely on our assumptions.
As a result of our testing we tweaked our idea to improve it. We also moved to a more critical stage and were guided to create a 'Service Blueprint'. This helps evaluate and reveal the logistics in a service where you identify what is needed to create a service in reality. We identified what stakeholders and backstage systems would be needed by mapping them out.
For our final presentation we were inspired by this quote from Bill Mogridge:
Therefore, encouraged by Live|work and adopting their techniques we designed a short treasure hunt, created realistic mockups of a welcome kit, instructions and clues and ran a short treasure hunt for DSB staff who came to the presentation. Shown here are a selection of photos of the final artefacts delivered.
Visiting Faculty: Lavrans Løvlie, Anders Kjeseth Valdersnes and John Holager from live|work
Duration: 2 weeks
Team: Nuniza Coco, Jason (Homling) Hsu, Kevin Cannon
Role: User research, concept generation, treasure hunt prototyping, touchpoint design.
Copenhagen Cards was the result of a two week workshop in Service Design with Live|Work, a pioneering service design company based in Norway and the UK and DSB, the Danish state rail company.
In short, Copenhagen Cards is a city-wide treasure hunt. It is pitched as a way to promote the Rejsekort, which the Danish equivalent to the Oyster Card, a flexible RFID based travel card, and to make people aware of the new possibilities that it presents. The current plans for the Rejsekort are fairly moderate so we wanted to show DSB how it could be expanded to contain personal informatics and encourage more responsible travel.
Process: Concept Generation » Experience Prototyping » Refinement
Concept Generation
This was only a 2 week project so we generated concepts through sketching & brainstorming in the first 2 days. Shown here is an early sketch of the clue cards.
Testing
We then engaged in some Experience Prototyping, by running some simple treasure hunts around the local area. This forced to test our concept and not just rely on our assumptions.
Concept Evolution
As a result of our testing we tweaked our idea to improve it. We also moved to a more critical stage and were guided to create a 'Service Blueprint'. This helps evaluate and reveal the logistics in a service where you identify what is needed to create a service in reality. We identified what stakeholders and backstage systems would be needed by mapping them out.
Final Concept
For our final presentation we were inspired by this quote from Bill Mogridge:
“You can't experience an experience until you experience it.”
Therefore, encouraged by Live|work and adopting their techniques we designed a short treasure hunt, created realistic mockups of a welcome kit, instructions and clues and ran a short treasure hunt for DSB staff who came to the presentation. Shown here are a selection of photos of the final artefacts delivered.