De'Longhi TV Commercial

In Treviso, Italy, a team of skilled designers and engineers spend their days obsessing over the two ounces of espresso you receive from one of their machines. In De’Longhi’s first spot in the US in almost a decade the brand is reintroduced by depicting one of these designers transporting the Perfecta Espresso machine through an airport. Awkward exchanges set to the The Crayon Fields song “Do It First” lead the designer to his seat where he eventually rests knowing his prized machine is as safe as he is.

Creative Direction: Steve Penning
Concept & Storyboards: Kelly Dorsey
Copywriting: Brendan Quinn
Director: Branson Veal
Director of Photography: Ronny Dennis
Executive Producer: Brad Lenz
Producer: Todd Glinsman
Production Company: choreografik
Editorial Company: choreografik
Editor: Toshi Mifune
Work done for 160over90