Ready. Set. Cupcake!™
Ready. Set. Cupcake!™ is a revolutionary new product line from two lovely baking enthusiasts and entrepreneurs — The Piping Gourmets™. For their inaugural leap into the retail market we created this lively brand and packaging design, that is modern and clever, but with a nod to the nostalgia of baking. The products even come in pre-filled pastry bags – to make everyone who uses them feel like a gourmet chef!

These all natural (and not to mention - customizable!) Oven-Ready Batter and Buttercream Frosting products are available at select grocers in the U.S.

A recent concept we did for extending the Piping Gourmets' offerings to include single serve ready-made whoopie pies!

agency: Aisle 9, Los Angeles, CA
responsibility: Art Direction, Design
contributing designers: Juli Shore-Sonke, Kyu Song
client: Batter Up LLC., Miami, FL
photography: Jon Edwards Photography, Monrovia, CA