Proposed Packaging design for the Go Pure fruit bars inaugural line. The aim was for something different from the chaotic current market, for something elegant and of course pure when it came to the naming, branding and packaging design. These exact same fruit bars, made from 100% pure fruit, has been succeeding in the market for years under the private label Archer Farms.






A neat production fact about the wrapper designs below – they are each printed on a continuous role, meaning that the graphics on each end had to also be continuous.





agency: Aisle 9, Los Angeles, CA
creative director: Nancy Mamann
client: Go Pure Foods