VARA® Shampoo
My entry for the Avery Dennison Brand Experience Contest has been chosen as 1 out of 8 Finalists in it's category!
For this design, I was really striving for something elegant, but modern, and creatively memorable in a category where products packaging design often gets to push boundaries visually. Below is the provided brand information. Also, through a little research I learned that the name 'Vara' means 'The Best' in Sanskrit.
"Clothes by Donna Karan. Shoes by Gucci. Confidence by Vara. Every modern businesswoman (28-45) knows that perfectly done hair is the most important part of an ensemble that allows her to conquer the commute, the office and whatever other challenges present themselves. With a patented blend of exotic fruit and plant extracts, Vara shampoo rebuilds hair against the day-to-day damage that can rob it of its vitality. The brand's premium positioning ($25 for 16 oz bottle), is reinforced with bold graphics and simple type that communicates the use and value of its contents. Make every trip to purchase Vara a relaxing experience by shopping at your local spa and salon. Vara is the brand of choice for the stylist you know and trust."
agency: Aisle 9, Los Angeles, CA
client: Avery Dennison Brand Experience Contest
retail environment photography © Neihulé
For this design, I was really striving for something elegant, but modern, and creatively memorable in a category where products packaging design often gets to push boundaries visually. Below is the provided brand information. Also, through a little research I learned that the name 'Vara' means 'The Best' in Sanskrit.
"Clothes by Donna Karan. Shoes by Gucci. Confidence by Vara. Every modern businesswoman (28-45) knows that perfectly done hair is the most important part of an ensemble that allows her to conquer the commute, the office and whatever other challenges present themselves. With a patented blend of exotic fruit and plant extracts, Vara shampoo rebuilds hair against the day-to-day damage that can rob it of its vitality. The brand's premium positioning ($25 for 16 oz bottle), is reinforced with bold graphics and simple type that communicates the use and value of its contents. Make every trip to purchase Vara a relaxing experience by shopping at your local spa and salon. Vara is the brand of choice for the stylist you know and trust."
agency: Aisle 9, Los Angeles, CA
client: Avery Dennison Brand Experience Contest
retail environment photography © Neihulé