Google Wallet is a mobile app that turns your phone into your wallet.

To build buzz, we took an iconic Seinfeld clip and gave it a Googley twist. The video has gotten more than half a million hits and is playing in cabs all over New York City.



From designing the logo and app interface to launching the press event and promoting Google Wallet both online and offline, we worked closely with the brand and events teams at R/GA to help Google launch its biggest innovation to date.

Untitled from Karen Gereffi on Vimeo.