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Toyota / Toyota Avalons many features 2011

Saatchi & Saatchi LA came to North Kingdom for help with presenting the new Toyota Avalon and
it´s many features. The idea was to make it not so technically and all with style and class!
In this project we worked in close collaboration with Saatchi & Saatchi. We transformed their concept into an entertaining and quite unusual car presentation. North Kingdom was responsible for concept development and execution. And as always we worked closely with our great external partners.

SOLUTION
This online experience takes you for a short trip through five destinations and five features. An exclusive 60´s show where you can interact with the host and hostess or just sit back and relax, enjoy the many features and listen to the sweet soundtracks.

TARGET GROUP
40-55 years old who desire to live comfortably but not extravagantly.

MY ROLE
Art Director, together with Ron Thompson from Saatchi & Saatchi LA. I was working with developement of the core idea and the narrative. Brought it to new heights :) Came up with relevant and entertaining interactions in the story. Directed designers/animators and external partners into the final look and feel. /North Kingdom/

PARTNERS
Stopp, Dinahmoe, Direktörn & Fabrikörn

AWARDS & HIGHLIGHTS
FWA Site of the Day, 08 July 2010


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