Beckmans College of Design project / Fashion CampainBRIEF
Create a visual concept and design profile for a wonderful spring collection by the designer Maria.
Maria was bored about all those mainstream mama clothes and came up with this nice "nature-punk" style. A collection made by a mix of secondhand pieces and natural textiles. Me and Anna Sporrong came up with the concept.
Putting the clothes in the nature surroundings and giving it a surrealistic touch. Visualizing the surrealistic and dreamy thing about carrying a baby or giving birth. Finding the right photographer was fundamental. We did.
Art Director together with Anna Sporrong
Lots of tree branches, tulips and a drill machine.
AWARDS & HIGHLIGHTS
Young Swedish Design Award, 2004 (10.000 sek)