Agency: Giovanni+DRAFTFCB Creatives: David Romanetto, Juliana Utsch and Ricardo John Creative Directors: Adilson Xavier and Ricardo John
Commercial SKY 45" - National Geographic
Agency: Giovanni+DRAFTFCB Creatives: David Romanetto and Juliana Utsch Creative Directors: Adilson Xavier and Ricardo John
Guerilla Nike - Bench
Concept: Run Agency: F/Nazca Saatchi & Saatchi Creatives: Juliana Utsch Head of Art: João Linneu Creative Directors: Eduardo Lima and Fábio Fernandes
Online Intervention for SOS Mata Atlântica - Google Search
Description: SOS Mata Atlântica is a Brazilian NGO that stands for the protection of Brazilian forests. The idea was to show the consequences that the New Forest Code would have if approved by the Government. Therefore, whenever someone searched for the phrase "the trees after the forest code" on Google Images, the results showed only devastated trees, which is the same result in real life if approved. Agency: F/Nazca Saatchi & Saatchi Creatives: Flávia Gonzalez, Isabelle DeVooght and Juliana Utsch Creative Directors: Eduardo Lima and Fábio Fernandes