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Hello, I am Justin Pocta and this is my portfolio.
I am creative director at Zipments in New York City.
My passions include Product Design and Mobile, Web,
Print and Branding.
| Contact Me

Zipments Delivery App


UX / UI design done for Zipments B2B/B2C delivery app. Really proud of our team pushing incredibly hard to get this robust app out quickly with a really fast, powerful set of tools to connect people with local couriers.

Now live on the iTunes App Store

Created at Zipments
Courier photo by Tino Pohlmann
Zipments Brochure
Zipments 2.0 - Marketing Site
Viridian Website


For a short freelance project I took on before leaving Texas, I joined with my good friend and talented developer, Craig Smitham, to develop the website art direction and a fluid, expandable system.

Based off of existing brand design for the Viridian master-planned community, this website is skewed toward selling the general plans while the community is constructed. As the development of the property progresses, the website has plenty of space and a lasting framework to pass through new content as it comes in.
DSVC Dallas Show Invite


I was honored with the opportunity of designing the invitation for the DSVC 2011 Dallas Show. One of the challenges I had to solve was finding a way to mail a 3-dimensional box which married in the Show's casino related theme. The process had to be fairly agile as I began without having confirmation about the type of cutting techniques that would be available to me.

Creative Director: Frances Yllana
Packaging/Printing Direction: Shirley Richardson
Printer: Padget Printing
Laser Cutting: Artifacture Studios
Logos

Zephyr iPhone App


UX / UI design done for San Francisco's renowned real estate company. Alongside design, I helped lead the producing role with the [x]cube LABS engineering team and Zephyr's development team.

Now live on the iTunes App Store

• Accepted into DSVC 2011 Dallas Show

• Accepted into UNT Old+New Retrospective Exhibition

Created at [x]cube LABS
Sourcetone iPhone App



I led the UX and UI for Sourcetone, a company with an expertise in the science of music & mood.

• Accepted into UNT Old+New Retrospective Exhibition
Red Mountain Album


Art direction, Design & Photography – Red Mountain Church's "This Breaks My Heart of Stone".

I had the privilege of working with a client who trusted my creative vision and let me run with it. Working from simply the title and a few clips of Red Mountain’s soulful style, I worked to create an image that matched this collection of ruggedly honest, yet deeply hopeful hymns. I improvised with the tight budget and shot my own photography to assemble a distinct design to create a unique voice to fit the music's arc.

• Accepted into UNT Old+New Retrospective Exhibition

Lake of Stars Festival

Lake Of Stars branding campaign, an annual music festival held in Malawi, Africa. Lake of Stars exists to raise funding and awareness for UNICEF’s water-well project while stimulating tourism in the Malawi economy. Excited over the possibilities, I investigated strategies to boost funds year-round, through means such as music compilations to be sold online along with other merchandise to help promote awareness. These designs visually explore the collision of African landscape and lifestyle with the energy of electronic music.
Alertometer iPhone App


Alertometer® is a mental alertness test. UX/UI and production for mobile app, as well as backend for client and customers to review and manage test data and users.

Watch app video on VIMEO

• Silver Award Winner of 2011 W³ Awards

Created at [x]cube LABS

All Rights Reserved for the client,
Bowles-Langley Technology.

Liquid iPhone App


A touch-friendly, drag & drop digital tool for personal financial management using a different approach that helps you think about how spending affects your overall available funds.

Now on the App Store!
The Butcher's Wife Poster


A promotional poster for a film based on the Ang Li book, The Butcher’s Wife—an emotionally difficult novella about an abused, neglected asian woman. I took up the task of retelling this haunting story. Building from the pain, fear, and isolation of the story, I also took from the visual style of asian art. The illustrations were created by hand with pen & ink and I researched the language to write accurate chinese characters for the saking of maintaining authenticity.

Accepted in the 2007 DSVC National Student Show & Conference
American Red Cross


I was invited to contribute a design for a collection of shirts promoting blood donation to the American Red Cross. Here's what I created.
Dog Point Vineyard

Young, quirky, and standing apart from the pack—Dog Point offers an incredibly fragrant and elegant taste. Taking advantage of full redesign of identity and product packaging, I stripped down the bottle to allow the wine itself room to breath and speak for itself. The promotional booklet educates potential customers about a country still growing in its global reputation, but already rooted and flourishing with mature taste and talent.

Toy Packaging

My assignment was to take that cheap dollar store brand "bag of toys" and give it a refresh. My goal was to create a bright, colorful package that serves as both a helpful storage container for parents' sanity as well as a simple and fun illustrative can for kids.
Waterhaven

Website created for a waterfront community in Florida.

Identity work by Bob Young.

Development by Craig Smitham

Now online!
DTC Holiday Card

During an economic downturn, it can be especially difficult for a financial company to speak with optimism. Pulling from historical and relevant illustrations, the design reaches back to remind clients of the strength & optimism upon which our institutions were founded.

Work done at Deluge Studios
Stash

Website art direction for a Memphis furniture store. Created to emphasize the variety of styles and daily inventory customers will find in this creative store.

Work created at Deluge Studios
Cotton Council

A dynamic business-to-business website developed for the Cotton Council, involving extensive front end development. Designed and coded for the front end (HTML, CSS, jQuery), directed programmer to create custom backend.

www.cottonusasupplychain.com

Work created at Deluge Studios
Travelogue


A collection of my adventures in Puerto Rico, Serbia, Budapest, Portland, Memphis, Dallas, LA, and New York City.


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