Devondale - Bring Back the Family Meal
My Part: Concept, Art Direction, Design

Brief: Devondale is Australia's only dairy company run solely by Australian farming families. Devondale wanted to reach out to its consumers to show a connection between the Devondale farming families and the Australian families they produce for.

Idea: Bring Back The Family Meal is an idea based on the reaserch that most Australian households live such busy lives they no longer have the time to sit down and have a proper meal with one another. With video content supplied by the farming famlies, we suggest interesting meal scenarios that are both fun and easy for any busy household to perform.

Each meal scenario has the option for the user to rate it.

Facebook and Twitter support also gives the users a chance to share each meal scenario and provide feedback on how a particular scenario went for they family.

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