Andy and I claimed to have got our hands on the last piece of chewing gum belonging to Sir Alex Ferguson. We custom built a display case and listed it on eBay.
Within hours the highest bid stood at £150,800, until eBay stepped in and suspended our account. Before we knew it, newspapers and websites were publishing that the gum had sold for just shy of £400,000. It didn't. In Fergie's words: "Football. Bloody Hell."