The new Volkswagen Passat, filled with loads of features, 'is pretty full of itself'. Therefor we came up with the idea to start looking for drivers who are as full, if not fuller of themselves than this well known Volkswagen model is. And what better place to challenge or be challenged than in the social heart of the target audience: Linkedin?

We created the campaign website (dutch for LinkedOut), in cooperation with LinkedIn, where fanatic users could challenge each other to test who is as full of themselves as the new Passat is. With a huge wink of course.

Winner of a FWA Site of the day 16th of june '11
Nominaded for a One Show Interactie

LinkedOut from Jort Schutte on Vimeo.

How full of yourself are you? Check it on: