Grand Prix of Roggel
Vodafone asked us to introduce their fixed fiber services in a small dutch town called Roggel. This quit town would be the one of the first communities to get acces to their high speed network and Vodafone wanted to see if Roggel was ready for such speed.

To measure this we challenged the people of Roggel to a contest of speed with Vodafone’s fastest; Jenson Button. In the Grand Prix of Roggel the fastest of Roggel took on the fastest of Vodaone in a race through the village. Roggel in a F1 Simulator equipped with a 3D version of Roggel, Jenson Button through the streets with his world championship winning F1 Mc Laren Mercedes.

As Roggel has little over 4000 residents we couldn’t possibly invite the whole of The Netherlands. Therefore we teamed up with director Andreas Pasvantis to make a documentary regarding the whole event from Roggels preparation of speed to their race with Jenson Button.

The Event trailer

The Documentary

The RTL GP Broadcast

The website

Movie poster

Race day

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