Brief:
Reintroduce De Consumentenbond to a younger target group.

Debrief:
The younger target group is used to instant access to specific information. There is a chance to improve the image of De Consumentenbond with their younger target group by leaving the product as it is, but change the way of consuming it.

Strategy:
The Consumentenbond claims a TIME-OUT MOMENT. The Time Out Button is ‘the first aid for decision making moments’. These are moments where you need help with your purchase decisions.

Proposition:
We offer a first aid Time-Out moment, that will provide you with the options to oversee your situation, everywhere and at any time.