Brief
Re-introducing Mandarine Napoléon to a younger taste group. Getting rid of the dusty image.

Debrief
Mandarine Napoléon has a rich history. How can we use their rich history as a strength to attract younger people?

Vision
Mandarine Napoléon is a proud and ambitious liqueur with a frisky character. We believe that Joie de Vivre is something you enjoy together. And we see it as our responsibility to spread it.

Proposition
A frisky and ambitious drink, with a youthful feel of Joie de vivre.