In an Editorial Design course we were given an assignment to re-design an existing off-the shelf magazine. I chose to re-design the music magazine “Groove”. It ended up with me reinventing a completely new magazine that I chose to call “Treasure Hunt”. The magazine aims to work as a guide to all the good, unsigned music out on the internet, because as all treasures, they’re hard to find among all the trash. Treasure Hunt even collaborates with upcoming writers, photographers and illustrators. Because with Treasure Hunt, I wanted to highlight new talent, not only in music. The magazine will also host festivals on the web where bands will get the opportunity to play live, streamed directly from their rehearsals around the world, in a huge worldwide digital music festival.