A concept and visual identity for the artist S.A. Andrée on the English record label Lex Records. S.A. Andrée took his name, from the Swedish explorer, who failed with his insane idea to try to fly to the North Pole in a hot air balloon. The uncertainty of how S.A. Andree died, after he crashed onto the blocks of ice in the sea, triggered my imagination. I built up a surreal world and a story that tells of how the trip actually developed… S.A. Andree's album, "It's A Fault", is written from the explorer’s point of view.