At work we had the opportunity to pitch storyboards on 2 NFL teams this year. One of those teams was the Buffalo Bills. The idea behind this concept was to build a "spire" of Bill's history. Starting with the AFL logo at the bottom of the spire and topping the spire off with the 50th anniversary logo. The frames are different sizes to not lock the design into a 16 x 9 frame and to show more of the scene and how the camera would move up the tower.