Write. Design. Code. Repeat.
That's been my life for the past 17 years. Making things. Little things, big things, good things, bad things, things people all over the world have seen, things only me and my parents have seen, even a baby (though there was very little code in that).
While here at Crispin Porter + Bogusky I've made the switch from Creative Technology Director (after more than a decade of different developer gigs) over to Creative Director. My partner and I are responsible for all of the media channels for our accounts, as well as the brand strategy and direction. It's an amazing job. Brands today know that 'advertising' often isn't what they're expecting. An app, or digital presence can be the type of brand experience that emotionally connects with a customer in deep and meaningful ways.
I also have a passion for teaching and help educate both the folks in our industry, as well as the next generation of talent in the right ways to approach integrated marketing. At Boulder Digital Works
I've helped lead both their industry workshops and graduate curriculum since they opened their doors. This opportunity has honed my ability to be an ambassador of the digital marketing world in a wide variety of contexes.
The work you see in this portfolio is only a highlight of all of the projects I've been fortunate enough to work on since 1995. If you'd like to chat, you can connect with me on LinkedIn
. I'm always around, somewhere.
We headed to Panama City Beach and took over Spring Break with The Grind. Students arrived to find their rooms and weekend dressed out with the ultimate hook up, headed by some of Skullcandy’s pro athletes; private beach party, raging pool party and VIP club night included. We turned 15 skaters days at the park into an unforgettable experience to hang with their favorite pro-athletes, skate a famous exclusive warehouse, and get hooked-up with a full blown kit of skate and skullcandy swag.
Skullcandy: The Grind Hook-up meets The Berrics from School on Vimeo.
- Concepted activation strategies for maximum content.
- Wrote product copy for the Skullcandy website, packaging and social media.
- Developed social media ROS to build national hype and promote turn out to activations.
- Captured photo and video content throughout and integrated into real-time storytelling across multiple social channels with organic and paid delivery
- Rapidly developed premium content to capitalize on buzz from the activation.
- Facilitated community development through continued conversation.
Skullcandy's Grind Hook-Up Goes to Spring Break! from School on Vimeo.
Holiday Cards are boring. So instead of sending Holiday cards, we sent invitations to all of our clients, friends and family to queue up for a chance to pelt CP+B VIPs with real Colorado snowballs shot out of our in-house engineered can-o-pult.
The final NUTCRACKER 5000 integrated can-o-pult with webcam, side-loading system, and pressurized firing mechanism.
The original can-o-pult prototype made out of bike frames, metal conduit, bike pumps and a metal ladle.
Our set the morning of the event.
Fully working live event with production, tech, legal, safety, social, and cleanup.
The live event crew working their magic.
Download the iPad app now from iTunes and get your hands ‘dirty’ making pizzas as if you were on the line at a real Domino’s. When you’re done you can go ahead and order that pizza and have it show up in less than 30 minutes. TV also supported this app with a promotion to hire the best players for real jobs. If you achieve a high-score, you get a popup that congratulates you and recruits you to become part of the Domino’s team.
- Getting Apps Right, How Domino’s is Beating the Odds
- Domino’s iPad App Lets You Design A Pizza, Then Order It For Delivery
– Domino’s Lets you Make a Pizza on your iPad Then Order It In Real Life
– The Domino’s iPad Game Could Transform The Way We Order Pizza (And Get Jobs)
The best way to prove to America that Domino’s listens to our customers was to promote the fact that we have live feedback in each store – and broadcast unfiltered comments right to a giant billboard in times square. After you order a pizza at Dominos.com, you can enter in Feedback, and upload a photo of yourself to be displayed on our digital billboard. If you didn’t happen to be in Times Square, no sweat, just check your email and follow the link to a stream of the sign. You can search for yourself or anyone else’s review that aired over the weeks we were live in NY.
We created a series of games for several different Domino’s campaigns. Some were Flash based, some mobile web, and some were social games built inside facebook.
Behind The Pizza was a Flash experience that allowed customers to learn more about where the ingredients for their pizza came from, and included 5 different mini-games that illustrated a step of our process.
Play the Behind the Pizza Games at More.Dominos.com
The Noid’s Super Pizza Shootout was a week long Facebook game and event that rewarded the best players each minute with a free pizza. It reintroduced the Noid in an 8-bit environment with slight nods to the old Nintendo and Super NES games starring the famous ruiner of pizzas.
The world’s first emotionally intelligent web banners and digital billboards invited users and passers-by to step in front of the camera and ‘Smile if you know who’s the Cheesiest’ via banners on Yahoo.com and Digital experiences in 7 locations.
In person, the visitor would stand on yellow foot prints in front of a large display, with the message “Smile it’s KRAFT Macaroni & Cheese”. Below the message was a flat noodle. When the visitor would smile, the noodle would curl into the iconic Kraft Macaroni & Cheese logo.
Online, the banners asked viewers to show their love by turning on their webcam and flashing their smile. As in the digital billboards, a big smile triggered the noodle to smile back.
The world’s first live on-line talk show featured a studio performance in LA complete with celebrity guests and 3 college aged contestants piped in via webcam. Each show featured a monologue, interview and game show segment where the contestants battled it out to see who could win a souped up new PC.
CP+B partnered with Humana and Trek to develop a brand new bike sharing company called B-Cycle. Initially launched in Denver in the spring of 2010, B-Cycle is now in over 14 cities nationwide. CP+B developed the identity, the stations, the bikes, the website, and all of the marketing.
OldNavy was looking for the next Modelquin to join the ranks, so we helped them out with a contest that allowed Americans everywhere to prove they had what it took to be made out of plastic. TV ads drove customers to a microsite that held three different challenges to suss out who would join the cast. Contestants had to go in store to participate in some challenges, but all could build a Modelquin version of themselves online, and of course dress it to the 9′s in the latest OldNavy style.
The online experience had 1.4m site visits, 100k entries, 400k people super-molded, 8:17 average time spent in the Super-Molder, 5m votes, 200k new facebook fans, 800m total media impressions.
To further promote the campaign, we held a 2 day event in Times Square to bring the online experience to the people. With a bonafide catwalk and paparazzi on Military Island, our team used the web software to create Modelquins in the style of our street passers-by, and surprised them at the end of their runway strut with their likeness and photo shot up on 10 story billboards on either side of them.
On site staff would quickly build a supermodelquin in the visitors likeness, and together with the paparazzi photo, would send an image up to the digital billboards surrounding the event.
The website was released in 3 stages that coincided with different challenges such as heading in store and uploading a photo of you outposing a real supermodelquin, making a virtual supermodelquin in your likeness, and finally creating a TV commercial starring your virtual modelquin in a flash-powered simple video editor.