250 people vied for $25K towards their wedding. Or divorce.
Case Study
Campaign Kickoff Video
Agency: McGarryBowen
Role: Creative Direction, Writing, Production, Social, Writing, UX
In 2011, Miracle Whip declared it was cool to hate them as well as love them. From this came the fact that Miracle Whip was actually a point of contention in some households. And born was the “Not for Every Relationship” contest.
Couples shared their stories about how this fair condiment brought them together—or tore them apart—for a chance at 25 grand to put toward a wedding. Or a divorce.
The video of a priest and a lawyer set up guidelines and kicked the whole thing off.
Recognition:
Featured in Google Creative Canvas 2011
Case Study
Campaign Kickoff Video
Agency: McGarryBowen
Role: Creative Direction, Writing, Production, Social, Writing, UX
In 2011, Miracle Whip declared it was cool to hate them as well as love them. From this came the fact that Miracle Whip was actually a point of contention in some households. And born was the “Not for Every Relationship” contest.
Couples shared their stories about how this fair condiment brought them together—or tore them apart—for a chance at 25 grand to put toward a wedding. Or a divorce.
The video of a priest and a lawyer set up guidelines and kicked the whole thing off.
Recognition:
Featured in Google Creative Canvas 2011