Project: Develop a new website and integrated campaign to promote Frusion Smoothies and the launch of their new line extension, Frusion Breakfast. From the site, to banners, to print the goal was to communicate that Frusion was fresh, fast and flavorful.







We partnered with Pandora to create the Frusion Music Mixer which allowed people to drag and drop fruit to blend their own music station. Music genres were assigned to the fruit to create the music mixes. For example, when someone chose coconut and pineapple, it triggered tropical music. The music mixer was as promoted through mobile banners within the Pandora app.






We knew that we could reach on-the-go Moms through mobile so created a campaign of expandable mobile banner ads that would open up and allow them to find Frusion by typing in their zip code.






To communicate that Frusion is perfect on the go, we created a series of digital ads ranging from standard flash, to rich media to interstitials and video pre-roll units. Each had the bottle morph into fluid characters.



Print and FSIs used the fluid characters and ran in popular lifestyle publications such as Parenting and InStyle Magazine.