Project: Develop a site experience designed to give racing fans an inside look at the craftsmanship that goes into building a winning racing team. Stunning 3D animation and interviews with the driver and team make Jack's Track rich in behind-the-scenes content.




Here's a quick look at Jack's Track in action.



Winner - Gold - W3 Awards
Winner - Most Effective Online Brand Experience - Dallas Fort Worth Interactive Marketing Association

Here's the story behind the development of Jack's Track.