Impress
A brief documentation of a few selected projects from October 2010 to May 2011 (BA Graphic Design first year).

A brief documentation of a few selected projects from October 2010 to May 2011 (BA Graphic Design first year).
It is time to look to the future.
It is time to come together, to put aside out differences.
It is time to realise that we are all part of this planet.
It is time to react, to the over-consumerism, the greed, and the selfishness of humankind.
It is time for a new alliance, a new country, for those who want to live harmony with our planet Earth.
Leipō is an island of refuge that is one hundred percent sustainable and self-sufficient.
Built to be harmonious with nature, in form and in function. Celebrating the beauty of nature and the design of the human body, whilst embracing ultimate efficiency with minimal waste.
We are no more and no less important than the Earth.
We depend on our planet, and it’s future depends on us.
This is our choice
This is our time.
View the documentation, process and development here.
Everyone likes to think that he or she is creative, which is used to describe the active, exploratory minds possessed by artists, writers, and inventors (: a creative approach to problem-solving). Today, however, creative has become an advertising buzzword (: creative cooking, creative hairstyling) that simply means new or different.
Original is more specific and limited in scope. Someone who is original comes up with things that no one else has thought of (: an original approach to constructing a doghouse), or thinks in an independent and creative way (: a highly original filmmaker).
Imaginative implies having an active and creative imagination, which often means that the person visualizes things quite differently than the way they appear in the real world (: imaginative illustrations for a children's book).
The practical side of imaginative is inventive; the inventive person figures out how to make things work (: an inventive solution to the problem of getting a wheelchair into a van).
But where an inventive mind tends to comes up with solutions to problems it has posed for itself, a resourceful mind deals successfully with externally imposed problems or limitations (: A resourceful child can amuse herself with simple wooden blocks).
Someone who is ingenious is both inventive and resourceful, with a dose of cleverness thrown in (: the ingenious idea of using recycled plastic to create a warm, fleecelike fabric).
Oxford Dictionary
Why do clients use these words?
What do these words actually mean?
Through this project I hope to define these words, and more, in their very own dictionary. My intention is to create a useless aid to freelance artists and designers. The dictionary will be a parody of bad design and creative clichés, completely unhelpful to hopefully all (or most) freelancers.
During my few years studying art & design I've learnt how not to use composition, how not to use typography and how not to use art language. Although I haven't even begun a career in design, I've become sick of the word 'creative,' I've heard enough of it already. It is overused, and when used it's in such a loose context or used to sell something. It's become such a cliché and yet so many professional companies still use it in their tag lines and brand names. "You're very creative," what does that even mean? Isn't everyone creative in some way?
Creative: 'relating to or involving the imagination or original ideas.' Original ideas? Does that make no one creative? Seeing as 'original' is defined as 'not dependent on other people's ideas; inventive and unusual.' Would that make the only original ideas in history, the inventions of fire, the wheel and basic tools? Every idea we have is based on everything we experience.
“Nothing of me is original. I am the combined effort of everybody I’ve ever known.” Chuck Palaniuk
I know this is an extreme view, and I understand that 'creative' can mean a number of things, but does no one else feel it's a massive cliché? I even hear renowned artists using it over and over, are they not sick of the word? After so many years of being so creative?
Maybe I'm in the mid stage of being bored of an idea which is the first stage, and later I'll enter the third stage, which is basically the same as the first stage but with more understanding of the concept, or looking at it in a different way.
(I'll explain the stages later if you have no idea what I'm talking about).

"This shouldn't take you very long, I could probably do it in MS Word in an hour."
A quote from an anonymous client talking to a designer from the website ClientsFromHell.
Here's a few screenshots.
Click on the header to go to the website
Click on the other part of the image to see more
"If you want to add excitement to a title, watermark, or other text in your Microsoft Word document, use WordArt. WordArt enables text effects such as skewing, shadowing, rotating, and stretching in a variety of shapes and colors. You can even include three-dimensional effects."
http://office.microsoft.com/en-us/
Sounds like a good idea!
Here's a nice looking cover design using WordArt from IPURE.


Book cover Simon by Bedwell for Put About: A Critical Anthology on Independent Publishing

This video, posted on Advertisers Anonymous, summarises a typical yet obviously exaggerated scenario in the advertising business.

An awesome piece I threw together in minutes. You're right anonymous client, MS Word is the way forward in commercial graphic design!
I used the worst colour combination possible, I found that the paler tones look worse than bright colours. I added stickers covering the title and a banner of virtual sponsors to over exaggerate the feel of commercialism.
I somehow feel this is very relevant to what I'm talking about


A Minute of Your Time is a video project to examine time-based media as a precious material. The brief, set by Alex Reuben, was to create a one minute, un-cut, 'in-camera', video. No editing. No post-production (with the exception of some sound overlay).
This short film was produced by myself and my fellow Camberwell graphic designers listed below. Filmed on a Panasonic SDR-H250, the video quality isn't quite good enough to see the credits written on Oscars arm, but you get the idea.
Credits:
Ben Slinger - Acting
Oscar Leighton - Acting/Camera
Tom Simmons - Blogger/Producer
Jamie Harrington - Camera/Sound
Ignatious Ritchie Xavier - Screenplay
Patrick Beardmore - Director/Producer
Martyna Kieszkowska - Photography/Documentation
View the documentation and making-of here
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