My thesis project.
With Pareil, I wanted to offer a new design magazine with a varying central theme for every issue. Working on the first issue, which is presented here as my thesis project, I explored the many interconnections that exist between design and MUSIC (theme), relying on my own design elements and concrete research.
The results were included in a sustainable plan which would also be applied to future issues, which always have two parts : an assimilation one (based on research, studies, concrete elements) and a reflection one (more abstract interpretations, artworks, poetry, reactions, made by contributing designers and artists—or in the case of this first protoype issue, me). An expert interview (designer John Pasche), an experiment with children and a survey were conducted for the first side of the magazine; personal artwork, photography, collages and prose were used on the second side of the publication.
I did not use any external design element to achieve my goal. All the graphics were produced by myself (the single exeption being one use of the Rolling Stones logo) and all the copy was either written or collected by myself.
SUMMARY OF DESIGN PROCESS
The MUSIC issue here takes a 12 x 12 format, reminiscent of the actual size of vinyls. The packaging chosen for the project is a simple blank cardboard vinyl sleeve with a die cut and a resealable polypropelene vinyl protector bag. Not only are these materials related to the issue in itself, but they provide a sturdy storing unit for the issue either on the shelves or after it has been bought. Polypropelene does not crease or fatigue easily and, just like carboard, is recyclable. The packaging cost me less than two dollars for both items, and a bulk price would be easy to obtain when applied to the whole run. Because the magazine run is small (200 copies to start with), it wouldn’t take too long for a small team to assemble.
The issue is split in half, with the two side upside down from the other. The table of content is placed on a single piece of paper, reminiscent of a lyric sheet that would be found in old vinyl sleeves along with the album. The sheet is mobile but placed in the middle of the magazine at purchase and shows the content of both sides (instead of making a different table of content for each). The fact that the sheet is mobile makes it easier to just take it out and look at without flipping through the pages.
The colors and type elements were chosen to give the issue a “blend of vintage yet refreshing, modern feeling”, in the words of Paddy Harrington, creative director at Bruce Mau, my project mentor.