Jack in the Box is the ultimate challenger brand. So we decided to challenge people by casting a swinging couple. The client loved it so much, they ran it during the Super Bowl. First, it was Janet's Nipplegate. Now this. The moral conservatives were not happy. One Christian website cited this spot as a perfect example of why society is going to hell in a handbasket. Success.

Copywriter: Jeremy Chin
Art Director: Jason Roberts
CD: Dick Sittig
Agency: Secret Weapon