AT&T Big Dance 2009
MME once again partnered with AT&T to activate sponsorship, this time at the 2009 Mens and Womens NCAA Final Four. We branded our experience the Speed Zone to pay homage to our host city, Detroit, and to celebrate the emergence of 3G connectivity.

The Speed Zone was contained in a massive clearspan tent with transparent walls so passers-by could be enticed by the action. We applied custom branding and design to a wide variety of engagements including a temporary basketball court, video game stations, a DJ booth, a prizing area, an electronic Pictionary game, photo marketing assets, charging stations, and marquis signage to mark the entrance.

It took a devoted team effort to manage the process, and fittingly this program represented a true shared success.